THIS WAY
Designers and publishers of board games, by two brothers formed in a family of game enthusiasts.
We are developing a rich and immersive universe.
Our core values are special attention to high quality, innovation, and ethics.
Our first game, I C E, was Kickstarted in 2021. With its unique design (a multi-layer board that players “dig” through) and breathtaking artwork, it captured the attention of game enthusiasts — turning it into a successful 1st-time campaign! We’ve since followed it up with F O U N D E R S and I C E Second Edition.
More games and expansions are coming from This Way, so please stay tuned!
SAMSON F. PERRET
& HUGO FREYERMUTH
(Co-Designers/Co-Publishers)
Rocked by board games within a ludophile family, brothers Hugo and Samson frantically explored the world of “kubenbois” (wood tokens) as soon as they were old enough to read. Hugo went on to study game design and create independent video games under the name of “Bragou.”
After a PhD in Cognitive Sciences, Samson explored the entrepreneurial world, before teaching Circus Arts to young and old.
January 1, 2019 marked the beginning of an adventure on co-creating a eurogame: I C E, set in a glacial world where players take on the role of archaeologists exploring a multi-dimensional plateau.
RÉMI MATHIEU
(Head of Development)
Rémi worked as a Porject Manager and Internal Game Designer for IELLO, and designed the boardgame Ancient Knowledge (as well as its expansion, Heritage).
For This Way, Rémi will be designing games internally, as well as overseeing the sourcing and development of new game designers and projects for This Way!
ANTON KAWASAKI
(Head of Communications/Project Manager)
Anton has worn many hats in various careers: Editor & Marketing Writer (DC Comics), Comics Retailer, Mobile Photographer, and most recently Web Designer. For This Way, Anton oversees the community, communications & website, as well as managing projects, overseeing campaigns, conventions, rulebooks, playtesting and more.
A self-confessed chai addict and board game junkie, Anton (a former NYCer) now lives in Barcelona with his photographer husband Sion Fullana (who happened to take this photo).
COLLABORATORS
LÉONARD DUPOND
(Illustrator & Art Director)
During his last year of master illustration school in Paris, Léonard Dupond was spotted by Éditions du Seuil Jeunesse, for whom he illustrated his first two books.
Since then, Léonard has illustrated for book editions, advertising and magazines. His favourite subjects are science, travel, space, history and storytelling. He has done work for: Apple, Science Magazine, Arianespace, Wired, HATVP, Buzzfeed, BETC, Publicis, Die Ziet, BMW, Usbek and Rica, Arte.
Léonard’s art is fully on display in I C E and F O U N D E R S.
HARRY CONWAY
(Guest Artist)
Harry Conway is an illustrator from Ireland with projects across various fields of illustration, including character design, posters, trading card games, board games and book illustration. His game credits include Veiled Fate, Nidavellir.
Harry’s art can be found in the I C E: RELICS expansion. (Art next to portrait by Harry).
NOÉMI GRUNER
(Video Director)
Noémi is a French animation director and illustrator based in the South of France.
She studied in EMCA animation school in Angoulême and specialized in 2D background design. She writes and directs shorts films for youth and adult audiences, broadcast on French TV.
As an illustrator and color lover, she likes to paint joyful and poetic pictures in gouache. Women bodies, nature and warm atmospheres are her favorite subjects.
ALEXIS VANMEERBEECK
(Graphic Designer)
Alexis is a Graphic Designer from Belgium who has been working in the boardgame space since 2009.
Some games he’s been involved in for graphics and/or art direction include:
7 Wonders, 7 Wonders: Duel, Just One, Concept, Pirates Under Fire, Cash ‘n Guns, City of Horror, Secrets, When I Dream, and Mascarade.
DENIS HERVOUET
(Graphic Designer)
Denis has been a graphic designer and print art director for over 10 years, and for the last 5 in a field he’s particularly fond of: boardgames! He’s worked for a number of publishers, including Matagot, Darucat, Jocus, Crapaud Céleste, Potam Games, Chilifox Games, and.…. This Way!
