NEWS


A WONDERFUL CAMPAIGN DRAWS TO A CLOSE!
Jun 14, 2023 | Crowdfunding Update
It’s been an amazing campaign! Thanks for much for all the support. Read on to find out what comes next…


THE VOTES ARE IN!
Jun 13, 2023 | Crowdfunding Update
The poll results for the ICE Poster Set and FOUNDERS Postcard Set are in! Plus, an important note about the Support Pledge…
GET THE FIRST MINI-EXPANSION OF ICE!
Jun 12, 2023 | Crowdfunding Update
We give you more info on the ICE Companion Set, which is only available for next 48 hours!
MAKE YOUR VOICES BE HEARD!
Jun 9, 2023 | Crowdfunding Update
Vote for your favorite images to appear as the final illustrations on the ICE Poster Set and FOUNDERS Postcard Set!
THIS WAY… TO FUNDED!
Jun 6, 2023 | Crowdfunding Update
“This Way to the Future” has funded! ICE games are on the way! And now for what’s next….
READY FOR LAUNCH? COUNTDOWN STARTED…
Jun 4, 2023 | Crowdfunding Update
The latest delivery news, plus more info on the rewards that will be available for our “This Way to the Future” campaign!
THE WAY OF PLEDGES
Jun 4, 2023 | Crowdfunding Update
Gamefound Update #2 – where we discuss final prices of all the rewards for the “This Way to the Future” campaign!
THIS WAY CAMPAIGN SCHEDULE
May 31, 2023 | News
Take a look into This Way’s campaign schedule for the next two years!
THE WAY OF ICE
May 22, 2023 | Crowdfunding Update
Welcome to “This Way to The Future!” – A support campaign featuring a limited supply of the first edition of ICE, new gameplay content, art items, and more!
PLEASE FOLLOW OUR GAMEFOUND PAGE!
May 17, 2023 | Crowdfunding Update
We now have a link to our Gamefound support campaign page. Please follow!
THIS WAY TO THE FUTURE!
May 4, 2023 | Crowdfunding Update
An important announcement regarding a support campaign – help This Way! have a future!
HONORING OUR LEGACY
Apr 4, 2023 | Crowdfunding Update
A look at the final mass-produced copies of ICE, and a peek behind the Legacy of FOUNDERS
BEHIND THE LEGACY
Mar 30, 2023 | Behind The Scenes
We explain why our next game, FOUNDERS, became a Legacy-style game. Plus, a few surprises!
BATHING IN THE CROWD
Mar 4, 2023 | Crowdfunding Update
A refresh of Production/Delivery, our time at FIJ ’23, and behind-the-scenes on conventions.
BEHIND THE CONVENTIONS
Mar 1, 2023 | Behind The Scenes
We take a look behind what it takes to prepare for a boardgame convention: materials, prototypes, planning and more!
NEXT GENERATION
Feb 4, 2023 | Crowdfunding Update
As we wait for ICE, we work on how-to-play videos, translated rulebooks, FAQs and more!
CREATING A BRAND NEW UNIVERSE
Jan 31, 2023 | Behind The Scenes
A behind the scenes look of the world-building and lore of ICE
ROADMAP
Jan 5, 2023 | Crowdfunding Update
A preview of the ICE insert, the latest delivery update, and a look at the year ahead!
THIS WAY EXPLORED: AN INTERVIEW WITH MATT HEALEY
Dec 29, 2022 | Interviews
An interview with the insert designer for ICE: Matt Healey!
9 BEST NEW BOARDGAME RELEASES OF 2022!
Dec 21, 2022 | News
Samson, Hugo and Anton declare their Top 9 new boardgame releases of 2022!
CARVE THIS WAY!
Dec 4, 2022 | Crowdfunding Update
A special message from Tyler, our contact at Panda! Plus – exciting news about FOUNDERS!
OUR PATH TO ECO-FRIENDLY BOARDGAMES
Nov 28, 2022 | Behind The Scenes
This Way! is committed to creating environmentally-friendly games. Find out why this is so important to us.
FOLLOW THE RULES OF THE ART
Nov 5, 2022 | Crowdfunding Update
Mass production for ICE begins, an Essen recap, and a first look at the ICE Art Book!
HOW TO MAKE A 5-LAYER MAGNETIC BOARD
Oct 28, 2022 | Behind The Scenes
When we conceived of I C E, and having players dig though multiple layers of tiles, we had no idea if it would work or be technically possible.
BIRTH OF THE GAME
Oct 4, 2022 | Crowdfunding Update
A preview of our first production copy of ICE is here!! Plus, an unboxing video and tons of pics!
DRAWING THE FUTURES TO COME
Sep 4, 2022 | Crowdfunding Update
An update on Production, our plans for Essen, Interviews with our team, and playtests!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART TWO
Aug 30, 2022 | Interviews
Part Two of our interview with This Way’s Head of Communications, Anton Kawasaki!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART ONE
Aug 26, 2022 | Interviews
An interview with This Way’s Head of Communications, Anton Kawasaki!
ALCHEMY ON ITS WAY
Aug 4, 2022 | Crowdfunding Update
We introduce our rulebook, give an update on production, and introduce the trailer for our upcoming game!
THIS WAY EXPLORED: AN INTERVIEW WITH NOÉMI GRUNER
Jul 14, 2022 | Interviews
We interview the director of the I C E trailer, Noémi Gruner – as she discusses her process and inspirations.
INTRODUCING: FOUNDERS
Jul 4, 2022 | Crowdfunding Update
We officially announce our new game, remind everyone that ICE is on TTS, and show a new production chart!
PRISMATIC SUSPENSION
Jun 4, 2022 | Crowdfunding Update
We discuss Production, our last Giveaway, and the naming of our next Game / Campaign!
THIS WAY EXPLORED: AN INTERVIEW WITH ALEXIS VANMEERBECK
May 31, 2022 | Interviews
An interview with our wonderfully talented Graphic Designer, Alexis VanMeerbeeck (7 Wonders, Just One)
ANNIVERSARY EXPEDITION
May 4, 2022 | Crowdfunding Update
Anniversary post! Production begins! Giveaway news! Sneak peek at new game!
MOMENT OF I C E TRUTH
Apr 5, 2022 | Crowdfunding Update
Anton delivers this special KS update… about WHY our first game is gonna be late…
CH-CH-CH-CHANGES
Mar 5, 2022 | Crowdfunding Update
We discuss our success in Cannes, some changes in the game, and preview the custom shapes!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART TWO
Feb 10, 2022 | Interviews
Part Two of our interview with ICE artist Léonard Dupond! Learn how he got involved with the project, and what comes next.
PLAYING BY THE RULES
Feb 4, 2022 | Crowdfunding Update
In our latest Kickstarter update, we (finally!) deliver the English rules!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART ONE
Feb 3, 2022 | Interviews
Our next interview in our This Way Explored series is with our artist extraordinaire… Léonard Dupond!
THE ROAD TRAVELLED AND THE TIME TO COME
Jan 4, 2022 | Crowdfunding Update
A look back at the past year! Also, we announce our Lore page and convention appearances for 2022.
12 BEST NEW BOARDGAMES OF 2021!
Dec 20, 2021 | News
So what do we love most when the year ends? “Best Of” lists, of course! We proudly present our “12 Best New Boardgames of 2021.”
LET’S ROCK N’RULE 🤘
Dec 4, 2021 | Crowdfunding Update
As holidays approach, some gifts for backers! Plus, check out our mention on Tabletop Simulator’s blog!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 2
Dec 1, 2021 | Interviews
Part Two in our series of Interviews continues with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 1
Nov 24, 2021 | Interviews
Our first in a series of Interviews kicks off with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
COMMUNITY CONNECTION
Nov 5, 2021 | Crowdfunding Update
A new member joins the This Way team! Magnetic board for all backers! And more exciting news.
DESCENT UNDER THE ICE
Oct 5, 2021 | Crowdfunding Update
Essen Spiel news and where you can find us, designing the rulebook, and our second book: The Edifices!
RULES OF THE GAME
Sep 4, 2021 | Crowdfunding Update
Finalizing the guilds abilities, putting the finishing touches on the logbook, request and decree cards, and more!
GOOD NEWS FROM THE CITY
Aug 4, 2021 | Crowdfunding Update
Improving game design, finalizing the last pieces of art and iconography, closing the pledge manager, and more!
GAMEFOUND – PLEDGE MANAGER
Jun 23, 2021 | Crowdfunding Update
The Gamefound Pledge Manager is open! Also, 2 new add-ons are now available: Artbook and illustrations.
BACK TO THE CITY
Jun 6, 2021 | Crowdfunding Update
Now that the campaign is over, we get back to work on the progress of the game and finalizing all details.
A NEW CHAPTER
May 31, 2021 | Crowdfunding Update
The Kickstarter for ICE has ended! As we celebrate, we offer some fun facts about the campaign.
FINISH WITH A FLOURISH
May 30, 2021 | Crowdfunding Update
We’ve achieved our final stretch goal! As we head to a close on the campaign, we look back on the start.
LAST COUNTDOWN
May 29, 2021 | Crowdfunding Update
This is it, we are there… the last step, the jewel of the Valley, the Ultimate Stretch Goal !!!
UNDER THE SNOW
May 28, 2021 | Crowdfunding Update
You have successfully unlocked 3 new buildings, the scratch resistant laminate, and scorebook.