BATHING IN THE CROWD
A refresh of Production/Delivery, our time at FIJ ’23, and behind-the-scenes on conventions.
BEHIND THE CONVENTIONS
We take a look behind what it takes to prepare for a boardgame convention: materials, prototypes, planning and more!
NEXT GENERATION
As we wait for ICE, we work on how-to-play videos, translated rulebooks, FAQs and more!
CREATING A BRAND NEW UNIVERSE
A behind the scenes look of the world-building and lore of ICE
ROADMAP
A preview of the ICE insert, the latest delivery update, and a look at the year ahead!
THIS WAY EXPLORED: AN INTERVIEW WITH MATT HEALEY
An interview with the insert designer for ICE: Matt Healey!
9 BEST NEW BOARDGAME RELEASES OF 2022!
Samson, Hugo and Anton declare their Top 9 new boardgame releases of 2022!
CARVE THIS WAY!
A special message from Tyler, our contact at Panda! Plus – exciting news about FOUNDERS!
OUR PATH TO ECO-FRIENDLY BOARDGAMES
This Way! is committed to creating environmentally-friendly games. Find out why this is so important to us.
FOLLOW THE RULES OF THE ART
Mass production for ICE begins, an Essen recap, and a first look at the ICE Art Book!
HOW TO MAKE A 5-LAYER MAGNETIC BOARD
When we conceived of I C E, and having players dig though multiple layers of tiles, we had no idea if it would work or be technically possible.
BIRTH OF THE GAME
A preview of our first production copy of ICE is here!! Plus, an unboxing video and tons of pics!
DRAWING THE FUTURES TO COME
An update on Production, our plans for Essen, Interviews with our team, and playtests!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART TWO
Part Two of our interview with This Way’s Head of Communications, Anton Kawasaki!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART ONE
An interview with This Way’s Head of Communications, Anton Kawasaki!
ALCHEMY ON ITS WAY
We introduce our rulebook, give an update on production, and introduce the trailer for our upcoming game!
THIS WAY EXPLORED: AN INTERVIEW WITH NOÉMI GRUNER
We interview the director of the I C E trailer, Noémi Gruner – as she discusses her process and inspirations.
INTRODUCING: FOUNDERS
We officially announce our new game, remind everyone that ICE is on TTS, and show a new production chart!
PRISMATIC SUSPENSION
We discuss Production, our last Giveaway, and the naming of our next Game / Campaign!
THIS WAY EXPLORED: AN INTERVIEW WITH ALEXIS VANMEERBECK
An interview with our wonderfully talented Graphic Designer, Alexis VanMeerbeeck (7 Wonders, Just One)
ANNIVERSARY EXPEDITION
Anniversary post! Production begins! Giveaway news! Sneak peek at new game!
MOMENT OF I C E TRUTH
Anton delivers this special KS update… about WHY our first game is gonna be late…
CH-CH-CH-CHANGES
We discuss our success in Cannes, some changes in the game, and preview the custom shapes!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART TWO
Part Two of our interview with ICE artist Léonard Dupond! Learn how he got involved with the project, and what comes next.
PLAYING BY THE RULES
In our latest Kickstarter update, we (finally!) deliver the English rules!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART ONE
Our next interview in our This Way Explored series is with our artist extraordinaire… Léonard Dupond!
THE ROAD TRAVELLED AND THE TIME TO COME
A look back at the past year! Also, we announce our Lore page and convention appearances for 2022.
12 BEST NEW BOARDGAMES OF 2021!
So what do we love most when the year ends? “Best Of” lists, of course! We proudly present our “12 Best New Boardgames of 2021.”
LET’S ROCK N’RULE 🤘
As holidays approach, some gifts for backers! Plus, check out our mention on Tabletop Simulator’s blog!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 2
Part Two in our series of Interviews continues with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 1
Our first in a series of Interviews kicks off with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
COMMUNITY CONNECTION
A new member joins the This Way team! Magnetic board for all backers! And more exciting news.
DESCENT UNDER THE ICE
Essen Spiel news and where you can find us, designing the rulebook, and our second book: The Edifices!
RULES OF THE GAME
Finalizing the guilds abilities, putting the finishing touches on the logbook, request and decree cards, and more!
GOOD NEWS FROM THE CITY
Improving game design, finalizing the last pieces of art and iconography, closing the pledge manager, and more!
GAMEFOUND – PLEDGE MANAGER
The Gamefound Pledge Manager is open! Also, 2 new add-ons are now available: Artbook and illustrations.
BACK TO THE CITY
Now that the campaign is over, we get back to work on the progress of the game and finalizing all details.
A NEW CHAPTER
The Kickstarter for ICE has ended! As we celebrate, we offer some fun facts about the campaign.
FINISH WITH A FLOURISH
We’ve achieved our final stretch goal! As we head to a close on the campaign, we look back on the start.
LAST COUNTDOWN
This is it, we are there… the last step, the jewel of the Valley, the Ultimate Stretch Goal !!!
UNDER THE SNOW
You have successfully unlocked 3 new buildings, the scratch resistant laminate, and scorebook.