NEWS


THIS WAY CAMPAIGN SCHEDULE
May 31, 2023 | News
Take a look into This Way’s campaign schedule for the next two years!


THE WAY OF ICE
May 22, 2023 | Crowdfunding Update
Welcome to “This Way to The Future!” – A support campaign featuring a limited supply of the first edition of ICE, new gameplay content, art items, and more!
PLEASE FOLLOW OUR GAMEFOUND PAGE!
May 17, 2023 | Crowdfunding Update
We now have a link to our Gamefound support campaign page. Please follow!
THIS WAY TO THE FUTURE!
May 4, 2023 | Crowdfunding Update
An important announcement regarding a support campaign – help This Way! have a future!
HONORING OUR LEGACY
Apr 4, 2023 | Crowdfunding Update
A look at the final mass-produced copies of ICE, and a peek behind the Legacy of FOUNDERS
BEHIND THE LEGACY
Mar 30, 2023 | Behind The Scenes
We explain why our next game, FOUNDERS, became a Legacy-style game. Plus, a few surprises!
BATHING IN THE CROWD
Mar 4, 2023 | Crowdfunding Update
A refresh of Production/Delivery, our time at FIJ ’23, and behind-the-scenes on conventions.
BEHIND THE CONVENTIONS
Mar 1, 2023 | Behind The Scenes
We take a look behind what it takes to prepare for a boardgame convention: materials, prototypes, planning and more!
NEXT GENERATION
Feb 4, 2023 | Crowdfunding Update
As we wait for ICE, we work on how-to-play videos, translated rulebooks, FAQs and more!
CREATING A BRAND NEW UNIVERSE
Jan 31, 2023 | Behind The Scenes
A behind the scenes look of the world-building and lore of ICE
ROADMAP
Jan 5, 2023 | Crowdfunding Update
A preview of the ICE insert, the latest delivery update, and a look at the year ahead!
THIS WAY EXPLORED: AN INTERVIEW WITH MATT HEALEY
Dec 29, 2022 | Interviews
An interview with the insert designer for ICE: Matt Healey!
9 BEST NEW BOARDGAME RELEASES OF 2022!
Dec 21, 2022 | News
Samson, Hugo and Anton declare their Top 9 new boardgame releases of 2022!
CARVE THIS WAY!
Dec 4, 2022 | Crowdfunding Update
A special message from Tyler, our contact at Panda! Plus – exciting news about FOUNDERS!
OUR PATH TO ECO-FRIENDLY BOARDGAMES
Nov 28, 2022 | Behind The Scenes
This Way! is committed to creating environmentally-friendly games. Find out why this is so important to us.
FOLLOW THE RULES OF THE ART
Nov 5, 2022 | Crowdfunding Update
Mass production for ICE begins, an Essen recap, and a first look at the ICE Art Book!
HOW TO MAKE A 5-LAYER MAGNETIC BOARD
Oct 28, 2022 | Behind The Scenes
When we conceived of I C E, and having players dig though multiple layers of tiles, we had no idea if it would work or be technically possible.
BIRTH OF THE GAME
Oct 4, 2022 | Crowdfunding Update
A preview of our first production copy of ICE is here!! Plus, an unboxing video and tons of pics!
DRAWING THE FUTURES TO COME
Sep 4, 2022 | Crowdfunding Update
An update on Production, our plans for Essen, Interviews with our team, and playtests!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART TWO
Aug 30, 2022 | Interviews
Part Two of our interview with This Way’s Head of Communications, Anton Kawasaki!
THIS WAY EXPLORED: AN INTERVIEW WITH ANTON KAWASAKI – PART ONE
Aug 26, 2022 | Interviews
An interview with This Way’s Head of Communications, Anton Kawasaki!
ALCHEMY ON ITS WAY
Aug 4, 2022 | Crowdfunding Update
We introduce our rulebook, give an update on production, and introduce the trailer for our upcoming game!
THIS WAY EXPLORED: AN INTERVIEW WITH NOÉMI GRUNER
Jul 14, 2022 | Interviews
We interview the director of the I C E trailer, Noémi Gruner – as she discusses her process and inspirations.
INTRODUCING: FOUNDERS
Jul 4, 2022 | Crowdfunding Update
We officially announce our new game, remind everyone that ICE is on TTS, and show a new production chart!
PRISMATIC SUSPENSION
Jun 4, 2022 | Crowdfunding Update
We discuss Production, our last Giveaway, and the naming of our next Game / Campaign!
THIS WAY EXPLORED: AN INTERVIEW WITH ALEXIS VANMEERBECK
May 31, 2022 | Interviews
An interview with our wonderfully talented Graphic Designer, Alexis VanMeerbeeck (7 Wonders, Just One)
ANNIVERSARY EXPEDITION
May 4, 2022 | Crowdfunding Update
Anniversary post! Production begins! Giveaway news! Sneak peek at new game!
MOMENT OF I C E TRUTH
Apr 5, 2022 | Crowdfunding Update
Anton delivers this special KS update… about WHY our first game is gonna be late…
CH-CH-CH-CHANGES
Mar 5, 2022 | Crowdfunding Update
We discuss our success in Cannes, some changes in the game, and preview the custom shapes!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART TWO
Feb 10, 2022 | Interviews
Part Two of our interview with ICE artist Léonard Dupond! Learn how he got involved with the project, and what comes next.
PLAYING BY THE RULES
Feb 4, 2022 | Crowdfunding Update
In our latest Kickstarter update, we (finally!) deliver the English rules!
THIS WAY EXPLORED: AN INTERVIEW WITH LÉONARD DUPOND — PART ONE
Feb 3, 2022 | Interviews
Our next interview in our This Way Explored series is with our artist extraordinaire… Léonard Dupond!
THE ROAD TRAVELLED AND THE TIME TO COME
Jan 4, 2022 | Crowdfunding Update
A look back at the past year! Also, we announce our Lore page and convention appearances for 2022.
12 BEST NEW BOARDGAMES OF 2021!
Dec 20, 2021 | News
So what do we love most when the year ends? “Best Of” lists, of course! We proudly present our “12 Best New Boardgames of 2021.”
LET’S ROCK N’RULE 🤘
Dec 4, 2021 | Crowdfunding Update
As holidays approach, some gifts for backers! Plus, check out our mention on Tabletop Simulator’s blog!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 2
Dec 1, 2021 | Interviews
Part Two in our series of Interviews continues with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
THIS WAY! EXPLORED: AN INTERVIEW WITH SAMSON F. PERRET AND HUGO FREYERMUTH – PART 1
Nov 24, 2021 | Interviews
Our first in a series of Interviews kicks off with the designers of ICE – Samson F. Perret & Hugo Freyermuth!
COMMUNITY CONNECTION
Nov 5, 2021 | Crowdfunding Update
A new member joins the This Way team! Magnetic board for all backers! And more exciting news.
DESCENT UNDER THE ICE
Oct 5, 2021 | Crowdfunding Update
Essen Spiel news and where you can find us, designing the rulebook, and our second book: The Edifices!
RULES OF THE GAME
Sep 4, 2021 | Crowdfunding Update
Finalizing the guilds abilities, putting the finishing touches on the logbook, request and decree cards, and more!
GOOD NEWS FROM THE CITY
Aug 4, 2021 | Crowdfunding Update
Improving game design, finalizing the last pieces of art and iconography, closing the pledge manager, and more!
GAMEFOUND – PLEDGE MANAGER
Jun 23, 2021 | Crowdfunding Update
The Gamefound Pledge Manager is open! Also, 2 new add-ons are now available: Artbook and illustrations.
BACK TO THE CITY
Jun 6, 2021 | Crowdfunding Update
Now that the campaign is over, we get back to work on the progress of the game and finalizing all details.
A NEW CHAPTER
May 31, 2021 | Crowdfunding Update
The Kickstarter for ICE has ended! As we celebrate, we offer some fun facts about the campaign.
FINISH WITH A FLOURISH
May 30, 2021 | Crowdfunding Update
We’ve achieved our final stretch goal! As we head to a close on the campaign, we look back on the start.
LAST COUNTDOWN
May 29, 2021 | Crowdfunding Update
This is it, we are there… the last step, the jewel of the Valley, the Ultimate Stretch Goal !!!
UNDER THE SNOW
May 28, 2021 | Crowdfunding Update
You have successfully unlocked 3 new buildings, the scratch resistant laminate, and scorebook.