BEHIND THE SCENES: PREPARING A CAMPAIGN

BEHIND THE SCENES: PREPARING A CAMPAIGN

We’re less than 100 days away from our next (and biggest and most important) campaign: I·C·E UNLIMITED — where we will be introducing the Second Edition of I·C·E, our flagship title. So why is this campaign so important? Isn’t it just a straight reprint of our first...
12 BEST NEW BOARDGAME RELEASES OF 2023!

12 BEST NEW BOARDGAME RELEASES OF 2023!

Happy New Year, Explorers! 🥳🎆🥂🎊 2024 will be a big year for This Way!, beginning with the release of the ICE Companion Set in Q1, followed by a huge push for the ICE UNLIMITED campaign on Gamefound in May — which will see the release of the ICE: RELICS expansion, as...
EVOLVING ICE: WHY A 2ND EDITION?

EVOLVING ICE: WHY A 2ND EDITION?

In this article we’ll discussing the Second Edition of ICE (which will launch on the ICE UNLIMITED Gamefound campaign in May), why the need for some changes, and what it means for the two types of audiences that are reading this: The original backers who got ICE...
BEHIND THE LEGACY

BEHIND THE LEGACY

The time has come: Our first game — ICE — will finally be delivering to Kickstarter backers this June, after a several-year development and birthing process! 🥳  Creating the first ever boardgame to feature 5 layers of overlapping tiles was certainly no easy task,...